There seems to have been a whole wealth of books lately telling us about smart working. We need to refine and simplify our business operations and processes: Jason Fried’s Rework and Tony Hseih’s Delivering Happiness are just the tip of the iceberg.

Having just read both those books, it was great to bump into Dr Anne Marie McEwan at the Social Business Summit last week (thanks Benjamin Ellis for the pic)!

Anne Marie has set up her own consultancy, The Smartwork Company, doing just what it says on the tin: helping businesses to embed social, collaborative practices at every level of operation to create a supportive, effective and, above all, innovative environment.

Sounds intriguing and, in my new role at All About Brands, I’m looking forward to thinking about how a brand’s PR and marketing can benefit when connected to a new, more socially-calibrated company.

Smart working is the future. We just need to find a way to make it happen.

The new transparency means nobody can be whiter than white