Three Wise MonkeysThe past is another country. Let’s not be nostalgic. The Jimmy Savile story is a case in point: it seems many who worked with him saw what he was doing but what they saw was too shocking to calibrate. They literally couldn’t believe their own eyes.

The ¬†more he did it, the more he got away with it. We were stuck in a negative emotional feedback loop. Savile’s public image – that of celebrity, fundraiser and “national treasure” became increasingly powerful.

It’s a modern day version of The Emperor’s New Clothes – an extraordinary popular delusion. We like to think that if it happened again, we would speak out. I sincerely hope so.

Photo: Crystal Pajunen


Jemima Gibbons
Jemima Gibbons

Social media consultant and author of Monkeys with Typewriters (featured by BBC Radio 5 and the London Evening Standard). Get your social marketing up and running with my Social Media Launch Pack!

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