I’m chatting to one of my local primary schools about using Twitter. Like many organisations, they’ve set up a feed, but don’t seem quite sure why they’ve done it or how to make the most of it.

Twitter is a great way to connect with the surrounding community (hyperlocal publishers are always great sharers of local content) as well as a means to get your school noticed by the wider educational establishment. Twitter lists are a good way to keep tabs on local media and education experts.

But what should primary schools actually tweet about? Here are some ideas:

1. To connect with local sponsors and partners. For example, say thank you for a gift or workshop:

2. To highlight creative ways in which you are teaching the national curriculum (you never know, you might get a retweet from Tim Peake!):

3. To promote summer fetes, Christmas fairs and other fundraising activities:

4. To showcase specific work and projects created by pupils:

5. As a recruitment tool – great if you ask nicely for retweets from key influencers:

6. To link to news/ head’s blogs/ media coverage:

7. To announce sporting and other competition results (especially when the winning image has great visual appeal):

8. To join the conversation around unusual weather or events (the tweet below would have had even more impact if they’d used the #uksnow hashtag!):

9. To show that teachers are fun-loving, well-rounded people (just like the rest of us!):

10. To showcase extra-curricular activities (eg: after school and lunch time clubs):

11. To demonstrate how the school supports UK-wide campaigns and national events:

12. To share knowledge, encourage and motivate. Some schools inspire with famous quotes and/ or words of the day:

13. To mark significant events in the school calendar:

14. To share learning resources:

15. To celebrate all the little things that make your school special:

Photos look great on social media and it’s good to see how many primary schools are sharing images with their tweets. But one key thing to remember: if you’re featuring kids in any public photos, the Data Protection Act requires you to get permission from parents/ carers first. It’s up to you whether you do this in a blanket form when children start at the school, or ask parents/ carers individually as each case arises. If you do feature children in photos, avoid giving their names or any information that would make them easily identifiable.

Photo: David K